Virtual trade shows are online events that enable participants to meet and communicate via the Internet, without having to travel physically. They can be used in a variety of contexts, such as trade shows, conferences, recruitment events, etc. Here are just a few of the advantages of virtual trade shows:
- Accessibility: virtual salons are accessible to everyone, regardless of distance or geographical location. This can be particularly advantageous for people who live far from the event venue, or who have travel constraints.
- Save time and money: virtual trade shows save time and money by avoiding physical travel and travel expenses.
- Follow the event offline: virtual trade shows often allow you to follow the event offline, by watching recordings of sessions or downloading presentations. This can be particularly useful if you are unavailable during the event, or if you wish to review certain content.
- Real-time interaction: virtual lounges enable participants to ask questions and take part in debates in real time, using chat or videoconferencing tools.
- Ecology: virtual trade shows have less impact on the environment, by avoiding air and car travel.
Here are a few steps you can take to create a virtual salon:
- Define your objective: Why do you want to organize a virtual trade show? Who is your target audience and what information do you want to provide them with? By clearly defining your objective, you can better plan your virtual show and make sure it meets your needs.
- Choose a virtual salon platform: There are many virtual salon platforms on the market, each with its own features and pricing. Take the time to compare the different options and choose the one that best suits your needs and budget.
- Invite your participants: Once you’ve chosen a platform, invite your participants by sending them an e-mail or using the marketing tools of your virtual show platform. Be sure to provide them with all the necessary information, such as the date, time and connection link to the virtual salon.
- Prepare your content: Determine what information you want to share at your virtual trade show, and prepare your content accordingly. You can use PowerPoint presentations, videos or live presentations to convey your messages.
- Test your equipment and Internet connection: Before you start your virtual salon, make sure your equipment (computer, webcam, microphone, etc.) is working properly and that your Internet connection is stable.
- Do a live test run: If possible, do a live test run before the virtual show to make sure everything works as planned. This will enable you to familiarize yourself with the virtual show platform and resolve any problems before the event begins.
- Welcome your participants and make sure they feel at ease: When participants log on to the virtual lounge, make sure you give them a warm welcome and provide them with all the help they need to navigate the platform. Encourage them to ask questions and participate in discussions.
- Analyze the results: After the virtual show, take the time to analyze the results of your event.
Do you have a virtual trade show project? We invite you to discover our virtual trade show platform, which enables you to create online events simply and efficiently.
Our platform offers many features to help you organize and distribute your virtual trade show, such as :
- Event planning and management tools: our platform lets you plan your virtual trade show from A to Z, from inviting participants to broadcasting your live content.
- Networking features: you can enable your attendees to connect and chat with each other during the event, which is ideal for trade shows.
- Live broadcast tools: you can broadcast your content live on our platform, whether it’s a presentation, a product demonstration or a panel discussion.
- And even more…
Please contact us to schedule an online demonstration of our virtual salon platform.